Purchase a Post - Together we can make a difference
With recent bush fires ravaging the Australian east coast and in particular the devastating Dunns Rd fire in Southern NSW, which to date has burnt more than 333,000 hectares, the team at Delta Agribusiness decided to do what it could to rally support and deliver much needed assistance to help our farmers in the Adelong, Batlow, Talbingo and Tumbarumba areas.
When Delta Ag Wagga branch manager Matt Hardy’s family farm was hit by the recent fires it was apparent that help was needed, not just for him, but for the wider farming community. Matt led the charge and came up with a terrific concept to directly benefit the affected properties in these regions. #PurchaseAPost was born and within 24hrs the Delta team had the campaign up and running. The concept is simple; provide the opportunity for anyone in the community to purchase a black steel Australian made Waratah post for $6.25, or multiples thereof, by simply contacting any Delta Ag branch across its 43 locations.
Donations could be as few or many posts as the donator decided, and importantly all moneys went into the purchase of the posts, there was no retail margin involved in this initiative by Delta Ag.
Leading manufacturer Waratah Fencing immediately got behind this campaign with a set purchase price per post including delivery plus they have agreed to donate extra posts, strainers and pliers.
After a short 2 week campaign the total post purchases were tallied up and 1 large order has been placed with Waratah fencing. The posts will be delivered and distributed on farm to Adelong, Batlow, Talbingo and Tumbarumba areas. Additionally, Delta Ag have equipped two specialist pneumatic fencing trailers and manned by volunteering Delta Ag staff, these posts will be installed to give the affected farmers a helping hand to get back on their feet after such devastating damage.
Within 48 hours of the campaign launch 2,500 posts were sold and it wasn’t long before the campaign started to gain momentum with more and more purchases coming in every day, and at the end a total of 13,400 posts were donated, which is an amazing result, enough to fence at least 47km.
Delta Ag Managing Director Gerard Hines said “We are all aware of the widespread devastation and loss of life and property that these fires have delivered on our communities. As a private company that invests heavily in regional communities, Delta Ag wanted to do something special to contribute, and we are exceptionally proud of our team for initiating and driving this unique campaign, and very pleased to be able to directly help some of our affected clients and families in those affected areas.”
Mia and Darcy Oldfield saved up their money and “borrowed” some from their dad’s bed side table so they could buy 8 posts, a beautiful symbol of the community awareness of the need to do something to assist those in need.
The general public and local businesses immediately saw the benefits of this concept, and tremendous support was received from many Delta Ag customers, suppliers and service providers, and the wider community.
At the time of writing the 13,400 posts are on their way to the fire zones in the Adelong, Batlow, Talbingo and Tumbarumba areas, with the distribution process set to start in the coming week.
Find out more about Purchase a Post.
